C52
C52
Huang Xing felt that Fu Jie's words were a bit general. Even though she only praised him implicitly, these words were not suitable to be said in front of all the employees.
However, Huang Xing also knew that Fu Jie was doing her best to help him gain prestige. This morning, the reason why the staff would be so different and polite to him must be because Fu Jie had made herself a great hero in front of the staff.
In the morning, Fu Jie gathered several managers of the mobile phone department, as well as Fu Zhenxin, Shan Dongyang, Huang Xing, Cao Aidang and others, to discuss the marketing strategy and promotion of the new computer.
The brand name of the phone was' Xin Fang '. The first new machine was a high-profile imitation of the current Motorola V3. Fashion rollover, function and configuration are more comprehensive. However, the price was only about a quarter of the V3. Therefore, in the positioning, the mobile phone is aimed at the middle and low end customers.
To be exact, the phone was a success. Both its appearance and function were similar to the V3. This was Xinyuan Company's first step out of the brand path.
The new computer propaganda, must have a loud and short slogan. All the managers had their own opinions on this, and only Huang Xing's suggestion was approved by Fu Jie. In fact, Huang Xing hasn't been idle for the past few days, constantly trying to come up with a grand blueprint for a new computer to list on the market. Using the successful marketing case of Gome in China, Huang Xing felt that the slogan must not only be popular, but must also embody the gimmick of the product itself. How many people recognized and trusted Gome with the slogan 'Buy home appliances to Gome, spend money without regret'?
Following Gome's successful experience, Huang Xing customized a promotional slogan for the Xinyuan Company to match the company's actual situation: Buy a mobile phone.
At the same time, Huang Xing also presented Fu Jie with a marketing plan that he had written in advance. Fu Jie took a rough look at it and nodded her head repeatedly. He read it out loud in front of the managers, letting them consult it and give their suggestions.
After a whole morning's work, the policies related to the new model had finally taken shape.
At noon, Fu Jie took the initiative to call Huang Xing over. She ate lunch at Gindelli and discussed in depth.
After they received the meal and sat down, they found that Fu Zhenxin and Shan Dongyang had also entered the Gindelli. They did not seem to see Fu Jie and her companion.
Fu Jie frowned slightly as she sped up the pace of the meal.
Fu Jie didn't eat very much. After a short while, she put down her chopsticks, wiped her mouth and said, "Director Huang, there are some problems with the management of the company right now." For example, the question of unifying the overalls. I asked Single Director to unify the staff uniform early on, but the effect was not obvious. At least half of the staff now do not dress according to regulations, even if they prefer to be fined.
'Director Fu didn't think about it. What's the key to this problem? 'Huang Xing laughed.
Fu Jie frowned. Key?
Huang Xing said, "Yes." I know that. There were only a few reasons why the uniforms could not be unified. For self-funded things, the staff naturally have a rebellious mentality. A suit was worth at least a hundred dollars, and the staff would rather spend that money on cosmetics than the black business suit they had lost. Again, the lack of leadership on the part of managers and management is one reason. Unless the company pays for the clothing as a benefit.
Fu Jie shook her head. First, there is a great deal of cost. Three hundred employees for one hundred, that was thirty thousand. Plus, our company's staff is quite popular, we just gave them their work clothes and then left, what's the company's loss?
Huang Xing smiled and said, "It doesn't cost 30,000 yuan. The company orders or purchases in large quantities, so the cost per set can be controlled in the range of 40 to 50 yuan." The company was able to offer half of the staff at a price of one hundred yuan a set. This way, the company would not have to pay a single cent of the cost, and it would also make people feel that the company was more humane.
Fu Jie thought for a moment, then smiled and said, "Good, cunning Director Huang, you really know how to scheme." He looked like a cunning merchant.
Huang Xing had her under army: Oh my, it's all because of you, Xinyuan Company.
Fu Jie immediately slapped the table and said, "Alright!" I'll do as you say! I'll leave this matter for you to handle. If it can be done, I'll remember your contribution! Right …
Fu Jie paused for a moment, then reached out her hand to call Huang Xing's ear over. Perhaps because she was worried that Fu Zhenxin and Shan Dongyang would hear it, she lowered her voice and continued, "Ever since I mentioned you, I feel that Shan Dongyang is becoming more and more useless. The company is now under his control." I will prepare this period of time to put you right.
Huang Xing was surprised for a moment. He was flattered and said, "Thank you, Director Fu, for your trust."
Fu Jie glanced sideways at Fu Zhenxin and Shan Dongyang, who were sitting on the south side of the table. She held the table and stood up with a smile.
One day later.
Huang Xing's scheme was verified by practice.
Huang Xing represented the company and asked for the opinion of a few managers and supervisors. Furthermore, he communicated with the employees of Marketing Department in a timely manner.
In fact, because of the bulk purchase, the company spent almost no money at all.
Fu Jie was overjoyed at this and placed her hopes on Huang Xing.
During the eleventh period, with the strong support of Fu Jie, Huang Xing had made important adjustments and deployments to the marketing strategy of the entire Xinyuan Company. On the third and fourth floor, on the outer wall of the highway, there was a huge red banner that read: Buy a mobile phone. At the same time, he ordered the Ministry of Electronic Commerce to make changes to the company's pages, issue and publicize them. They cheaply hired a group of part-time issuers to advertise and promote the various Communications City s and mobile phone markets.
Second, Huang Xing also calls on company managers and employees to actively open specialty stores in large stations such as Taobao, and give away a certain amount of profit space.
In addition, Fu Jie also used the relationship between mobile operators, such as Unicom, to get a batch of low-cost recharge cards and put out a regular sign: Buying a mobile phone to pay for phone calls.
An unprecedented marketing atmosphere and advertising atmosphere, was vividly rendered.
And Huang Xing's large sum of money during the eleventh period was enough to make Shan Dongyang, who had always been contemptuous of Huang Xing, feel threatened.
In the increasingly competitive communications industry, Xinyuan Company 11's sales promotion had excellent results. Despite the global financial crisis, the company's sales have risen significantly from last year.
During and after the 11 period, come to the company to negotiate the purchase of mobile phone sales business, a steady stream of merchants.
October 10th. After the 11 promotions, Fu Jie took advantage of the victory to continue playing two cards: one, to hold a new brand event; two, CCTV's X series would come to Jinan at the end of the month to organize a recording event called "The Power of the role model", at which time there would definitely be a lot of merchants and enterprises who would take advantage of the opportunity to advertise themselves. The Xinyuan Company would put out about 100,000 cards for this event. After all, the viewership ratings for this program were quite high. As long as there was a chance to show off in the program, it would definitely be very useful in advertising and promotion.
Fu Jie had invested a lot in the preparation of the event.
To mobilize resources actively, media, business, operators, and official relations have all been used. In order to make the event more effective, Liu also contacted Wu Qianqian, a female host of an entertainment program on provincial television station, and invited her to host the event.
On Wednesday, Fu Jie arranged a meal and took Fu Zhenxin to meet Wu Qianqian.
After dinner, Fu Jie returned to the company in frustration, sitting in the office constantly sighing.
Obviously, Fu Jie's personal attack this time had not achieved the desired result. Fu Zhenxin called Shan Dongyang and Huang Xing to Director Fu's office. One was to comfort Fu Jie, and the other was to discuss countermeasures.
Fu Jie walked out of her disappointment, indicating that she wouldn't give up until it was the Yellow River. She would talk to Wu Qianqian again over the weekend.
Fu Zhenxin suggested that there were so many television hosts in the province. Why would they want to hang themselves on a tree?
Fu Jie said. That's what she said. But which host could be as charismatic as Wu Qianqian? There was no point in looking for a host like Sun Gang or Li Xiaochen. Do your best.
Fu Zhenxin said with a wry smile. However, since Wu Qianqian had asked for five hundred thousand for the appearance fee, she dared to make such an outrageous offer!
What do you know, Fu Jie said. It's not a lion opening its mouth, it's a euphemism for refusing us. It must be that we haven't considered all the details.
Shan Dongyang said, "How about I meet this Wu Qianqian in person another day."
Fu Zhenxin said with a wry smile. You? If my elder sister can't win, how can you win?
Try it, Shan Dongyang said.
Fu Jie couldn't bear to dissuade Shan Dongyang's enthusiasm, so she decided to fight until the last minute. On Friday, she brought Shan Dongyang to the television station to find Wu Qianqian.
However, the truth was that the outcome was still bleak. No chance. Shan Dongyang was both soft and hard. Being scolded as crazy by Wu Qianqian made Fu Jie very embarrassed at the time.
After two consecutive failures, Fu Jie no longer held any hope for Wu Qianqian.
Fu Jie was forced to take a step back and find another host of the entertainment channel - Li Xiaochen.
After taking turns to arrange a meeting place with Li Xiaochen through their friendship, Fu Jie switched to a follower. Together with Huang Xing, they booked a private room at a hotel called 'Full Donkey Feast'. "It was rumored earlier that Li Xiaochen had always been fond of donkey meat, and felt that eating it could nourish her skin and help her health. She was still young and young.
At five in the afternoon, Fu Jie and Huang Xing bitterly waited at the entrance of 'Full Donkey Feast'. In the blink of an eye, half an hour had passed and Li Xiaochen still had not come to meet them.
Fu Jie kept looking at her watch with an anxious expression.
Huang Xing tentatively suggested, how about we drive to the television station to pick her up?
Fu Jie shook her head.
Huang Xing said, "Why don't you give me a call?"
Don't fight, Fu Jie said. Learn to wait.
Huang Xing didn't say anything else. However, it wasn't hard to tell that Fu Jie was getting impatient from waiting.
When he was in the mall, he couldn't help it. For the sake of the survival of the company, Fu Jie had no choice but to accept this kind of suffering.
However, Fu Jie's frowning appearance was really pretty. The high class High-heeled shoes gently stepped on the ground, letting out a soft yet clear sound.
After another quarter of an hour passed, Fu Jie heaved a deep sigh of relief. She couldn't help but complain, "We agreed to arrive at five thirty. It's almost six o'clock!" Time is life, it's simply devouring our life!
Maybe she's stuck in a traffic jam, Huang Xing consoled Fu Jie.
Fu Jie smiled bitterly and said, "I hope so." Oh right, Director Huang, Fu Zhenxin has already told me about what happened in the chatroom. However, this matter is related to Fu Zhenxin's reputation and the company's business interests, so I hope that... I hope you don't go out and make any noise.
Huang Xing felt that Fu Jie's sudden mention of this matter was a bit abrupt, but he had no choice but to nod in agreement: Don't worry, Director Fu.
Do you know what I'm talking about?
Wu Tie said, "Deng …" Deng Guanghui...
I gave him a step. Of course, this was equivalent to giving the company a chance. However, it looks like this trip of yours was not in vain. Fu Zhenxin thinks highly of you.
Huang Xing was stunned. He even doubted himself.
Fu Zhenxin had a very high opinion of him?
!