C344 Development Plan
C344 Development Plan
"President Xu, I think the most important thing is for us to follow the trend of the market and carry out chain store development." The marketing manager was very excited as he looked at Xu Fann.
However, just as the marketing manager finished his sentence, someone retorted, "No no no, I think we should do the restaurant style and move to the advanced model."
Xu Fann's eyes were sharp like a torch as he looked at the employees who were discussing about it. He would analyze everyone's words and decide whether to accept them or not because this meeting was about Xu Fann's specific plan for the development of the restaurant.
"Alright, calm down." Xu Fann raised his hand and stopped the dispute.
"After having discussed for so long, I've also thought about it. As for this suggestion, you all can listen to it." Xu Fann looked at the group of employees. He didn't seem to have any intention of coming to a conclusion as he spoke in the form of an opinion.
"According to my recipe, calling it a simple public chain is definitely not a good idea. However, I don't have the concept of a high-end restaurant. "With all of your ideas, we can create a mid-tier brand name that's similar to the xueshi brand, a global chain. I want our Chinese restaurants to be located on the streets of every country in the world."
Bba Bba Bba Bba … Xu Fann's words made everyone stop their argument and also made the crowd burst into thunderous applause.
"So you think it's feasible? I'm not good at business, so we have to discuss it. " Xu Fann didn't have the domineering attitude of a chairman when he said that, because Xu Fann knew in his heart that he wasn't omnipotent. For example, he still needed to take the opinions of others when doing business.
"I think President Xu's suggestion is acceptable. This way, not only will we be able to get our brand to go out, but it will also not lower the quality of our brand." The marketing manager commented on Xu Fann's words.
Then, the scene unanimously agreed with Xu Fann's words. However, there were still a lot of troubles when it was implemented, such as the promotions, the funds, operations, and even the chef were not easy to find.
However, this had to be done step by step. He just needed to be at ease and be done with the assignment.
After the meeting ended, Xu Fann told everyone to leave, leaving only three people in the meeting room.
Xia Yanyu and Little White did not say a word as they recalled that memory.
"What's wrong with you guys? Why aren't you guys saying anything at the meeting?" Xu Fann couldn't help but look at Xia Yanyu and Xiao Bai in confusion.
"I'm just a secretary. I don't have the right to interrupt such a meeting." Lil 'White pursed his lips and answered Xu Fann.
Xia Yanyu looked at Xu Fann and said, "You guys can discuss it. I'll take care of it."
"Then did you hear anything so far?" Xu Fann looked at Xia Yanyu blankly.
Xia Yanyu shook her head, "Xu Fann, I have to say, this idea of yours is really too difficult to realize."
"Oh?" When Xu Fann heard this, he was confused. He didn't understand what Xia Yanyu meant. It was as if he was waiting for Xia Yanyu's explanation.
"It's definitely impossible to start a global chain according to your plan, starting with the national chain, and we don't have enough money. More importantly, if we can't quickly take over the market, your menu will soon be copied. Although I don't know where you got your recipe from, you can't imagine your current ability to imitate people." Xia Yanyu frowned and said a lot of her worries.
"You don't have to worry about the problem of the recipe being copied. That's impossible. Even if you can copy it, they won't have a second one. As for the rest, what do you think?" Xu Fann was stunned. Xia Yanyu was indeed more considerate than he was when it came to doing business.
Xia Yanyu looked curiously at Xu Fann when she heard this. She seemed to be curious about Xu Fann's self-confident recipe, but she didn't ask. She thought for a long time and voiced out her thoughts: "I think we need to cook. The first step is to open the first restaurant. This restaurant must be in the most dazzling way so that it can open up the way for us."
Xu Fann nodded his head in agreement.
"The second step is to advertise. The key is to use the star effect to first familiarize people with our brand."
"I agree, this is necessary." Xu Fann nodded and signaled Xia Yanyu to continue.
"I have an idea. We can use the gold card system to make a round of soft financing and prepare for the future funding. However, whether or not this plan can be implemented will depend on our first step of promotion."
Xu Fann finally understood that it was just an advertisement. After all, Xu Fann had 100% confidence in his dishes.
Thinking about this, Xu Fann didn't hesitate and directly called the Propaganda Department to prepare the advertisement for the first step of the store.
"I'll contact you about the advertising agency." After the call, Xia Yanyu looked at Xu Fann and said.
Xu Fann was surprised for a moment: "Don't we need the Propaganda Department then?"
Xia Yanyu looked at Xu Fann speechlessly, "I really don't know how you earn so much money. I'll help you contact them properly. It's still a matter of your Propaganda Department."
"Fine." Xu Fann scratched his head and was stunned. He looked at Xia Yanyu and smiled. "Alright then. Now you dare to scold your man." With that, Xu Fann carried Xia Yanyu, who was sitting beside him, onto his lap.
"Cough, cough." However, at this time, the sound of Little White's coughing could not be heard on the side.
"Don't mess around." Xia Yanyu also blushed and quickly stood up from Xu Fann's lap, looking at him reproachfully.
"Eh, that … Boss, you guys eat." Xu Fann was also a bit embarrassed. He had indeed forgotten that Lil 'White was sitting on the side, so he quickly said something to ease the awkwardness.
Xu Fann also paid a price for this. A meal was worth more than a thousand yuan, but for Xu Fann, who was currently rich, it still didn't matter.
The next day, when Xu Fann just entered the company and was about to call the advertising company provided by Xia Yanyu, the office door was pushed open. Lil 'White appeared in the office wearing a beautiful business suit with a smile on his face.
"President Xu, I have something important to report to you."
Hearing that, Xu Fann took his hand away from the phone and nodded: "Lil 'White, what's the matter?"
"Look at this." Lil 'White closed the office door and quickly walked to Xu Fann's desk. He placed a stack of documents in front of Xu Fann and said, "These are the proposals of Eastsea Moonlight Advertising Company."
Eastsea Moonlight Advertising Company was one of the top advertising companies in the entire East Sea Province. Xu Fann had done his homework yesterday, so he was able to get a better understanding of Eastsea's famous advertising company. This Moonlight Advertising Company was pretty good, but it wasn't the one that Xia Yanyu had recommended.
Moreover, this was just a small commercial proposal. Was it necessary to tell him that there was a subordinate department here? Advertising was just something. There was no need for him, the chairman, to personally speak on it, was there?
"Xiaobai, is this commercial proposal very special?" Xu Fann started to flip through the ad proposal in his hand and said plainly.
Lil 'White smiled lightly and said, "It's indeed a little special. At the very least, you have to take a look for yourself."
Hearing that, Xu Fann looked at Lil 'White curiously. Then, he suddenly looked down and was stunned. He took out the document in his hand. The plan of this advertisement was indeed a bit special. Xu Fann didn't know whether to laugh or cry.
The spokesperson candidate did not have the name of a popular movie star or famous singer on his list. Instead, he had filled in his own name, Xu Fann.
"Lil 'White, there's another star with the same name as me?" Xu Fann said in surprise.
Lil 'White also felt helpless about this and shook his head with a smile. "This person is you. Eastsea Moonlight Advertising Co., Ltd. '' s intentions are generally as follows. Considering your current fame, they believe that if you want this advertisement to have the greatest reaction, the best way is to let you take the lead. " As Lil 'White spoke, his eyes revealed a hint of a playful smile.
However, this was also the truth. Ever since Xu Fann was exposed on the internet, he had become a role model for the people of China's entrepreneurs. Some even said that Xu Fann's actions had to be used as a teaching material.
Although Xu Fann was clear about this, as a businessman, it was strange for him to come out to advertise, or to be more accurate, Xu Fann could not accept it. After all, Xu Fann was a rather low-key person: "You want me to be the lead actor in an advertisement?
Xu Fann's words did not kill the plan. If this advertisement allowed the hotel that was about to be announced to reach a high profile, then he could still make a sacrifice.
However, Xu Fann was worried that Ye Zichen didn't have the talent to perform. After all, this wasn't something that an ordinary person could do well.
Little White saw Xu Fann's hesitation and suddenly pursed its lips into a smile: "President Xu, if you hesitate, you don't have to reject it." In that case, I'll agree to this advertising company. " With that, Lil 'White squinted his eyes and pointed at the proposal on the table with his slender fingers.
"No, I haven't thought about it yet. Lil 'White, if this is for the benefit of our company, then I am naturally responsible for it. However, I don't think that my advertising will be more profitable than those celebrities. " Xu Fann could not help but smile bitterly as the image of himself in front of the camera appeared in his mind.
"Alright, alright. You are usually quite decisive, so why are you hesitating over such a small matter?" Lil 'White smiled sweetly and arranged the pile of documents in front of Xu Fann before hugging it tightly. "I think it's better if I take this back. Let's see what the advertising company on President Xia's side can offer."