C221 Brainstorm
C221 Brainstorm
Shi Jiangyuan didn't know that he had been classified as Kang Ying's bodyguard by Xiao Lee. Of course, even if he knew, he would still be disrespectful and would happily accept it.
Upon entering the television station, Kang Ying discovered that the television station had a zigzag structure with a patio in the middle. Only after Xiao Lee's introduction did they realize that the main building of the television station had four floors: the advertising department on the first floor, the news department and the editing room on the second floor, and the broadcasting room on the fourth floor.
The two rooms across the corridor from the main building were staff dormitories and canteens. Living and working weren't separated at all, which was also quite a characteristic of the times.
Kang Ying observed that there was still a well in the middle of the yard. However, the well was covered with a lid and was also sealed with cement. Perhaps it was for safety reasons.
With an additional well in the middle of a unit yard, without a lid, it could easily lead to a security accident.
Reporter Xiao Lee brought Kang Ying to the Advertising Department on the first floor.
The Advertising Department was the revenue department of the television station. The office was not big, only one room, about 20 square meters.
The office tables and chairs were rather old, and the old-fashioned desks were mottled, and looked as if they had been worn for quite some time.
Kang Ying thought for a while. The television station had its own staff. Even if they earned money, they could not spend it as they wished. They had to get approval from the department.
Kang Ying sat down and chatted with Director Zheng, the advertising department introduced by Xiao Lee.
Director Zheng was a middle-aged man in his forties. Kang Ying noticed that Director Zheng was not a good businessman.
After a round of pleasantries, Kang Ying said that she planned to do a year's worth of advertising. Director Zheng took the price list and excitedly told her that if Kang Ying did a year's worth of advertising, he would give her a 20% discount.
Kang Ying almost took in a breath of cold air. Was this still business? Before she even asked for it, Director Zheng would first make a discount before continuing the discussion. If she asked for another preferential price, where would Director Zheng go to return the favor?
At this time, Kang Ying even had a bit of a bad taste in her mouth as she wanted to test Director Zheng.
"This is a subtitle ad in plain text. It costs three hundred dollars a night. "Hmm, 6300 yuan a month, 75,600 yuan a year. I'll give you an 8% discount, 60480 yuan, erase 480 yuan and charge you 60,000 yuan. Isn't that cheap?
Director Zheng chuckled happily.
Kang Ying thought about it again and understood. Director Zheng was so relaxed because the television stations were eating fiscal meals and advertising revenue was not their main source of income.
Of course, income generation still had its benefits. At the very least, they wouldn't need to reach out to their superiors in order to bring benefits to their employees.
However, the benefits were full. It did not end up in Director Zheng's pocket, so Director Zheng was just doing his job from the point of view of winning over the advertisers.
Besides, there weren't many businesses in the small town that had the ability to do long-term advertising. Besides, there were also those that did medicine, sold motorcycles, and sold electrical appliances like them.
No wonder when Director Zheng saw her, his eyes lit up and he quickly gave a discount, afraid that Kang Ying would run away.
Kang Ying shook her head and said, "We don't want to do a text ad. That would be too boring and would be no different from reading the notice. I want to do a five-second countdown before your news, and then you have to give me a video advertisement after the news, how about it? The price is the sixty thousand you said, how about it? "
A $60,000 gold billboard and a video ad at the end of a newsreel would be even more attractive than the repeated discounts.
The discount was just a bit less money spent, but Kang Ying wanted to achieve advertising effect.
The text version of the advertisement, some viewers will see, some viewers do not like to see, impatient when adjusted, the effect is not good.
But the countdown ads in front of the news were basically something everyone could tolerate for a few seconds.
Some loyal fans of the news even waited at least two or three minutes in front of the television to watch the show.
Therefore, in the few seconds before the news began, it was the most prized advertising spot, able to garner the most attention from the audience.
Although it was only for a short 5 seconds, an advertisement such as "Friendship Mall will countdown on the news for you" would definitely leave a deep impression in everyone's heart.
Hearing Kang Ying's words, Director Zheng was in a bit of a dilemma. Seeing him hesitating, Kang Ying asked,
"Director Zheng, do you have any difficulties?"
She thought that if the price was too low, she could raise it a little bit more. Of course, Kang Ying wouldn't be like Director Zheng, who took the initiative to ask for a higher price before it was even agreed on. At this time, he was taking the initiative to raise the price. He was placing the right to set the price in the other party's hands.
Director Zheng was indeed not a businessman. He stuttered:
"The price isn't a problem. It's just that we've never opened the advertising space before, so I'll apply to the leader. I don't know if he'll agree, but if he does, then we can do a deal.
As for the video advertisement, this is no problem at all. As long as it is within two minutes, we can send it to you. Of course, don't underestimate it for two minutes. There are still plenty of scenes that can be inserted into it. "
With Director Zheng's words, the two minutes of advertising space was given to her for free. Kang Ying was delighted. One must know that the television station's advertising space was always charged in seconds!
Kang Ying remembered that when she was advertising at Central TV, every five seconds she would have to pay more than 30,000 yuan...
After returning home, in order to understand the《 Lu County News》, Kang Ying turned on the television and watched the entire《 Lu County News》 from start to finish, including all the advertisements.
The ads of the county level television station were, at best, amateur level. At worst, crude. The trick was basically to take a picture of the merchant's face and the products he managed. Then, it would be matched with the announcer's overbearing explanation. Then, he would play.
Of course, this kind of simple and crude advertisement method had miraculously been accepted by the audience, and Director Zheng was proud of it.
Therefore, Director Zheng had never heard of the countdown advertising spot that Kang Ying mentioned before.
The Lü County Television Station was only established in 1988. It was previously called the radio station, but Director Zheng was just a technician at the radio station. After the television station was established, his position increased a lot.
Director Zheng relied on his seniority to find the Leader to get the position of the Advertising Department Director. Other than having some passion to earn money for the Gong family, he didn't have any more thought to advertise. Therefore, Kang Ying's suggestion made him feel as if his brain was going to explode.